Moving the dream forward.

A while ago I mentioned that I had more of a dream for Gallereo than it just being a website builder for artists. Don’t get me wrong, I love the website builder aspect of Gallereo, and that is starting to do well of its own accord. What I mean is, there’s so much more that I can offer artists, that it shouldn’t just stop at being a website builder.

I want to be able to stand out from the usual artist website builder crowd and offer Gallereo artists more than just a space online. I want to be able to offer exhibition opportunities and to help people engage with new audiences and fans around the world. Now I have my chance to fulfil that for the first time!

Free art websites for students = a much better Gallereo for everyone.

When Gallereo was conceived as a business, it wasn’t necessarily going to be a website builder, as it is now. Initial motivations for staring the business were to aid artists in networking, building their national or international profiles and finding opportunities to exhibit their work.

In the beginning I started to plan out a website for Gallereo, more along the lines of a gallery site, that would display artist’s work, and advertise consultancy services to help artists reach whatever career goals they had set themselves. When I was planning, and had even started building that initial website, I thought, wait  a minute, wouldn’t this also be a basic need for any artist looking to start building their own profile?

The answer to that question, I believe, is yes. A website is a basic need for any artist looking to create a profile for themselves.

Great iPhone app – keep your analytics on the go.

Rarely am I ever so enthused about an app that i’ll take the time to sit down and write about it in isolation, but this is one of those rare occasions when I feel the need to do so. The app that I’m referring to is Quicklytics, which was developed by ESCOZ Inc. and is built to integrate with your Google Analytics account.

How to sell your art or photographs.

Gallereo is a website where artists or photographers, or any creative types really, are able to come along and build their own portfolio, or ecommerce enabled website.

The thing that I truly believe makes Gallereo different from its competitors is that, yes, I care about people building good websites, but this is also a creative business. I care about the artists that come onboard and the art that they make. If I could have a chat with each one personally, and find out what makes them tick, I would.

Online tools that I could not live without.

My computer used to be a simple place. A place where music was played via iTunes, documents were typed up in MS Word and information and entertainment were catered for by Internet Explorer (cringe). I won my first computer at a professional basketball game, of all places, after putting in for a raffle or something like that. It was a hideous, beige desktop monstrosity that ran really really really slow.

Nine years on, I’m five years into my love affair with Apple Macs and my computer is more than just a place for playing music, typing things up and cruising for information online. I still do all of those things obviously but everything on my computer has become much bigger and better in terms of what there is to explore and how I deal with tasks that I have to do on a daily basis. 

Breaking the social media cycle, and becoming more productive.

Already I’m beginning to sound like I’ve got major issues – a press release phobia and now a social media addiction. I will admit to being slightly addicted to social media at the moment, but only because I’m starting to learn how the whole thing works. I’ve had a Facebook account since I was at University – a pretty standard move, I’m sure you’d agree – but Twitter is something I’m only just coming to terms with.

Gallereo has a Facebook page, at the moment, there aren’t that many people who ‘Like’ it compared to the 6,096 people who Like CarbonMade or even the 209 people that Like Arlo. It’s only been up for a couple of months, and I have yet to really push Gallereo from a marketing side of things, so hopefully by the end of this year, there will have been a significant increase in Like-ers.

Exercising my press release demons.

Anybody that is in marketing, who reads this, might laugh at the notion that I struggle with press releases. It’s true, I do, and I accept your laughter. Then again, I hope that you’d also agree that a vast majority of the marketing materials that are pushed out there, and especially press releases, are a bit rubbish to say the least.

I want to be able to write good press releases. That being said, I change my initial confession to; I struggle to write good press releases. I hope that quietens some of the laughter.

Firstly, you should probably ask why I’m only trying to exercise my press release demons now, after already effectively launching version 1.0 of Gallereo. Shouldn’t I have done this some time ago? The short answer is yes, I should have. Lesson number one learned shall we say?